One of the most overlooked aspects of branding is the use of wall paint colors in an office or retail space. The right wall colors can make a significant impact on the overall vibe of a company. A company’s wall colors will create a lasting impression in the minds of customers and employees. In this article, D.A.B.’s commercial painters Asheville team will discuss how wall paint colors can help enhance your company’s brand and improve business outcomes.


Be Aware of Color Psychology

First, let’s consider the psychological effect of colors on our mood and behavior. Colors have the power to evoke certain emotions and associations in our minds, and this can be leveraged to create a particular atmosphere in a business setting. What do your brand’s colors say about your business and how can that carry over into your office design?

For instance, blue is often associated with trustworthiness, professionalism, and productivity. Thus, a company that wants to convey a sense of reliability and efficiency may use shades of blue on their walls. On the other hand, yellow is known for its energy, optimism, and creativity. A business that values innovation and collaboration may incorporate a pop of yellow on their walls to stimulate brainstorming and positivity.


Make Your Colors Align with Your Values

It’s essential to note that wall paint color selection should align with the company’s brand values, personality, and target audience.

  • A conservative law firm may opt for earthy tones like brown, beige, or gray to communicate a sense of stability, authority, and seriousness.
  • A trendy fashion boutique may experiment with bold and vibrant colors like pink, purple, or orange to convey a sense of youthfulness, vibrancy, and uniqueness.
  • A socially conscious microbrewery would want to communicate compassion and warmth as well as a pop of energy; for this we recommend muted earth tones in the red and orange families as well as green, which communicates sustainability.

Moreover, the use of colors in branding can create a sense of consistency across different touchpoints of a company. When customers step into a store or office space that has a cohesive color scheme, they are more likely to remember the brand and associate it with positive attributes. Consistency in color usage reflects a company’s attention to detail and professionalism, which can lead to greater customer loyalty and trust.


Boost Your Team’s Productivity

Aside from influencing customer perception, wall paint colors can also help boost employee productivity and satisfaction. Studies have shown that the environment we work in has an impact on our stress levels, creativity, and motivation. A comfortable and visually appealing workspace can reduce stress and distractions, leading to increased focus and efficiency. Use your brand’s colors for whatever type of boost your team needs most:

  • Green and blue are known to have a calming effect and improve concentration.
  • Brighter colors like orange and yellow can promote energy and enthusiasm.
  • Neutral colors can increase productivity and help with creative blocks.

Our team painting contractor in Asheville NC would be happy to help with your office color selection while taking these ideas into consideration. Contact us for your free estimate today!


Communicate Social Responsibility

Lastly, the choice of wall paint colors can reflect a company’s commitment to sustainability and social responsibility. There is a growing trend towards eco-friendly and non-toxic paint products in response to the harmful effects of traditional paints on human health and the environment. By using low-VOC (volatile organic compound) paints or recycled paint materials, businesses can demonstrate their environmental consciousness to customers and employees. This kind of branding can attract like-minded customers and foster a sense of pride and purpose among employees.


Commercial Painters Asheville

D.A.B. Painting is a full-service painting company offering painting services in Buncombe County NC and beyond. Our experience allows us to provide a superior finish, with a focus on prep work and professional applications using quality products. The attention to detail is evident in all of our projects—small or large. Get in touch today and allow us to help with all of your residential or commercial painting needs.

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